The Power of a Brand

We drive through downtown Dallas every morning on our way to school. This morning one building on our route featured a new billboard - I guess you'd call it a billboard - that covered one entire side of the building. It was a jaunty red and green ad promoting a very famous coffee shop chain featuring carollers, snowball fights, sleds, dogs in sweaters and a small logo in the upper corner.

I pointed it out to Sam. "Look, Sam. Isn't that festive? The snow, the singers."

"Ah, Starbucks," he said.